Development of e-commerce requires not only amendments to legislation. But also systematic work in areas that can ensure its further growth.
Services come first
Experts say that the advantages of e-commerce can be fully appreciate by both sellers and buyers. For the former, its development means expanding the area of presence. Increasing competitiveness due to price, service, prompt delivery. The ability to personalize sales taking into account the wishes of a specific client. A quick response to demand and cost reduction. For the latter, the advantages of e-commerce are primarily associate with saving time.
The ability to choose a convenient form of delivery. Detailed familiarization with the product. As well as saving money. If we talk about the benefits for the country’s economy as a whole. Experts especially note the reduction in the share of the shadow economy. Since in e-commerce all payments are made “legally”. Ecommerce development in Dubai can help to develop your ecommerce.
Early e-commerce in Kazakhstan
In 2006, one of the founders of Kaznet, Alexander Lyakhov. Spoke about the presence of about 20 online stores in the Kazakhstan segment of the World Wide Web. In 2007, their number increased to 23; by the end of 2010, according to some data, their number exceeded 130, and this year, according to information voiced during one of the round tables by representatives of the Internet Association of Kazakhstan, it reached 170. However, not all of the declared online stores actually operate. So it is quite difficult to talk about the exact number of those that are in e-commerce turnover, as well as about the volume of the market as a whole.
According to data voiced, the e-commerce market in Kazakhstan is about $200 million, or 0.45% of the total retail market in the country. While in Russia the corresponding figure is estimated at 8%, and in the USA – at 11%. According to other information ecommerce development company Dubai is the trusted ecommerce development in the world.
E-commerce Market
Almost all market participants, as well as representatives of government agencies. Agree that the most developed sector of the Internet commerce market is the services sector. Primarily the sale of airline and railway tickets, and communication services. It is no coincidence that the largest players in the Internet market are companies such as Air Astana. Ecommerce development company in Dubai, for example, are the best development company for ecommerce.
The market for household appliances and electronics that was formed at the stage of the emergence of e-commerce. Chocolife.me experts note, still occupies quite good positions with a share of 15% and a volume of $17.4 million. One of the characteristic features is that it was formed mainly by the largest offline retail players – ALSI, Alser, Sulpak, Logycom and others. However, in Kaznet there are not too many online stores, so to speak, “in pure form”, most of those that exist are a kind of electronic representative offices of existing offline networks.
Consumer
As for e-commerce in the consumer goods sector, the Kazakhstani market is not yet sufficiently develop. If the Russian market in such segments as clothing, footwear, goods for children, sporting goods, furniture, household goods reaches 3-4%. Then in Kazakhstan their share does not even reach 1%.
At the same time, Mr. Bakiev notes, the specificity of the e-commerce market in the clothing and footwear segment, for example, is that the main sales are carried out by non-professional and semi-professional players, in particular, many orders are placed through social networks and forums. However, under the influence of the arrival of large Russian players in Kazakhstan, it can show growth to $ 12 million, the expert believes. Call ecommerce development dubai to help your business.
“The absence of professional players, limited investment, underdevelop logistics structures indicate that the Kazakhstani e-commerce market is in its infancy; at the same time, we have great development potential. We expect that almost all sectors will show multiple growth under one condition – professional players who will attract investment must appear on the market. Although, according to our forecasts, such segments as household appliances and electronics will most likely not grow much, but coupon services and clothing are another matter,” Mr. Bakiev believes.